Introduction to mass communication Essay Example | Topics and Well Written Essays - 1500 words

Introduction to mass communication - Essay Example pacity as government and private sector officials who are responsible for the flow of information and its direction, their functions are defined by rules and regulations that are often gazetted (e.g. government press secretary) or made known through notifications (e.g. private firms’ public relations officers). Such gatekeepers have also other corresponding responsibilities towards the very community that they are intended to oversee in releasing information. In mass communication the word audience segmentation refers to such activities as dividing and organizing the audience to a manageable small segments or groups. This is carried out with the sole intention of developing appropriate target groups for effective communication. In other words the communication strategy is focused on the final outcomes related to efficiency in transmission and reception (www.cuttingedgepr.com). Audiences consist of disparate people, who can be customers of a product, employees of a company or the members of the general public. Such segmentation is essentially connected with reducing costs. Recent efforts at audience segmentation even include such highly theoretical frameworks as the determination of characteristics of segmented sub-categories on the basis of their inherent behaviors, e.g. psychological perception. Communication strategy is often determined by the ability of the communicator to reach as wide and varied an audience as possible by using a gi ven amount of resources during a given amount of time. Convergence refers to the communicator’s ability combine different technologies in the process of communication. Thus the variations in the elements of a communication process necessarily affect the qualitative outcomes. The communicator’s success in determining the different technologies depends on his ability to master the techniques of communication efficiently. Improvisations are not new in convergence decisions of individuals and organizations. For instance modern

American History Essay Example | Topics and Well Written Essays - 750 words - 5

American History - Essay Example This condition was exacerbated by the creditors’ reluctance to accept the currency of Continentals. The problem arose from the fact that the Articles of Confederation did not stipulate the jurisdiction for printing money among the 13 states. Furthermore, the Articles constrained the Confederation Congress from raising taxes and initiating legal proceedings in disputes between states. The inadequacy of the Articles was further exposed by the Shays’ Rebellion, â€Å"in which farmers refused to pay taxes and took up arms to protect their right not to pay those taxes. The national government called out the federal militia and stopped the rebellion, but the entire episode made very clear the fact that a stronger national government was needed† (www.socialstudiesforkids.com). These weaknesses inherent in the Articles impelled the drafting of a more robust framework of governance in the form of the Constitution. The purpose of the convention for the drafting of the Constitution was to elicit a consensus on the preferred mode of government and the process of electing representatives. Fifty five delegates in total attended the convention. Considering the diverse range of views and opinions expressed, as well as taking into account the handful of radical proposals made in these sessions, the delegates considered it prudent to maintain utmost secrecy. While the convention initially set out to amend the Articles of Confederation, its thrust soon shifted to replacing it completely. Intense debates raged between the delegates from Virginia and New Jersey. While the former wanted a more democratic and representative Constitution, the latter preferred the status quo. James Madison and Edmund Jennings Randolph, both of whom represented Virginia, argued that â€Å"no confederacy could endure if it acted upon states only and not directly upon individuals. Madison and Edmund Jennings Randolph were able to enter the Constitutional Convention with a plan of government